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1 матрица BCG
марк. BCG matrix
The four segments of the BCG Matrix
Placing products in the BCG matrix provides 4 categories in a portfolio of a company:
Stars (high growth, high market share)
Stars are using large amounts of cash. Stars are leaders in the business. Therefore they should also generate large amounts of cash.
Stars are frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold your market share in Stars, because the rewards will be Cash Cows if market share is kept.
Cash Cows (low growth, high market share)
Profits and cash generation should be high. Because of the low growth, investments which are needed should be low.
Cash Cows are often the stars of yesterday and they are the foundation of a company.
Dogs (low growth, low market share)
Avoid and minimize the number of Dogs in a company.
Watch out for expensive ‘rescue plans’.
Dogs must deliver cash, otherwise they must be liquidated.
Question Marks (high growth, low market share)
Question Marks have the worst cash characteristics of all, because they have high cash demands and generate low returns, because of their low market share.
If the market share remains unchanged, Question Marks will simply absorb great amounts of cash.
Either invest heavily, or sell off, or invest nothing and generate any cash that you can. Increase market share or deliver cash.Дополнительный универсальный русско-английский словарь > матрица BCG
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2 с волками жить - по-волчьи выть
посл.who keeps company with the wolves, will learn to howl; cf. you cannot lie down with dogs without rising with fleas, he that lies down with dogs must rise up with fleas, he that lies with dogs rises with fleas; he that lives with cripples learns to limp- [Татары] вламываются в чужие пределы, преступают исконные наши реки. Зачинают брань, когда им любо, а не ждут, когда любо врагам их. С волками жить - по-волчьи выть. Переступим Дон... (С. Бородин, Дмитрий Донской) — 'They invade territories and ford rivers that have been ours since time immemorial. They start a war when it is convenient for them, and never await the convenience of the enemy. If we live with wolves, we must howl like wolves. We must cross the Don...'
- А там как хочешь властвуй - полная тебе воля. Только не поскользнись. С волками жить - по-волчьи выть, когда надо будет, за глотку бери... Хватай, да не промахнись! (Н. Вирта, Одиночество) — 'And out there you can do what you like - you will be lord and master. But watch your step. You will be living among wolves, so you'll have to be a wolf yourself. Grab them by the throat if it comes to that, hold them tight, but whatever you do don't blunder!'
Русско-английский фразеологический словарь > с волками жить - по-волчьи выть
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3 предпочитать
vt; св - предпоче́стьпредпочита́ть ко́шек соба́кам — to prefer cats to dogs
я предпочёл бы посмотре́ть телеви́зор, чем идти́ в кино́ — I'd rather watch TV than go to the cinema/pictures/AE movies
См. также в других словарях:
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